What Pipeline Media can do for you.
Writing for agriculture and regional businesses presents unique challenges and opportunities. These industries are the backbone of Australia’s economy, providing essential goods and services, and contributing to local identity and sustainability. With over 30 years’ experience in this sector, we understand the regions, the agricultural industry and the nuances of these businesses.
The first step in writing for these sectors is to understand your audience. Farmers, local business owners, and regional consumers have specific needs and interests.
Agricultural producers are interested in practical, actionable information that can help improve their operations. This includes updates on agricultural technology, crop management tips, weather forecasts, and market trends in their industry. We can provide long or short form journalism with insights into market conditions, business strategies, community engagement, and regulatory updates. Highlighting success stories and case studies can also be particularly motivating.
We can promote your business and provide industry relevant content including.
Educational Articles: Provide how-to guides, tutorials, and best practices. For instance, an article on sustainable farming techniques or a guide on how to market regional products can be highly valuable.
Case Studies and Success Stories: Showcase the achievements of local farms or businesses. These stories not only inspire but also offer practical lessons for others in the community.
Market Reports and Trends: Regular updates on market conditions, price trends, and economic forecasts help farmers and business owners make informed decisions.
Interviews and Profiles: Feature local personalities, from successful entrepreneurs to community leaders, to build a sense of connection and pride within the community.
Event Coverage: Write about local fairs, farmers’ markets, business expos, and other community events. Highlighting these events encourages participation and fosters a sense of community.
Our writing resonates with an audience because we are farmers ourselves and have an in-depth understanding of the agricultural community.
Pipeline Media produces content which is –
- Authentic and relatable
- Has a focus on local relevance
- Uses visuals.
- Is informative and engaging.
- Is up to date.
We produce content for a number of platforms.
- Blogs and Websites
- Social Media
- Email Newsletters
- Promotional videos
- Social media posts
Remember, well-chosen words have the power to inform, inspire, and connect people, making a tangible difference in their lives and businesses.