Facebook and Instagram Post Sizes for 2025: The Complete Guide
Getting your content seen on Facebook and Instagram in 2025 means getting your visuals right — and that starts with using the correct Facebook and Instagram post sizes.
Whether you’re running a local business or building a brand, poorly cropped images can kill engagement. In this guide, we’ll show you the best Facebook and Instagram post sizes for 2025 — so your posts look sharp and scroll-stopping every time.
📏 Instagram Post Sizes (2025)
Feed Posts
- Recommended Size:
1080 × 1350 px(4:5 aspect ratio) - Why it works: Taller posts stand out more in the feed.
- Tip: Keep important text inside the 3:4 safe zone so it still looks clean in grid view.
Instagram Stories & Reels
- Recommended Size:
1080 × 1920 px(9:16 ratio) - Best for: Full-screen content with motion or tutorials.
- Keep key info centred: Meta overlays can cover top and bottom areas.
📏 Facebook Post Sizes (2025)
Feed Posts
- Recommended Size:
1080 × 1350 px(4:5 ratio) - Why it works: Vertical posts are mobile-optimised and engage more users.
Stories
- Size:
1080 × 1920 px - Same format: Reuse your Instagram Story design here.
Page Cover Photos
- Recommended Size:
1702 × 630 px - Pro Tip: Design for desktop and mobile by centering key info.
🎯 Why Facebook and Instagram Post Sizes Matter in 2025
Meta’s platforms reward content that fits perfectly on screen. Using outdated image sizes risks:
- Cropped visuals
- Lower engagement
- Missed branding opportunities
The right Facebook and Instagram post sizes help your content appear clean, polished, and professional.
🧰 Use Canva or Figma Templates
Not sure where to start? Platforms like Canva and Figma offer pre-built templates for all major social media sizes.
Still not confident you’ve got it right?
📞 We Design It Right — Every Time
At Pipeline Media, we make sure our clients’ content looks good and performs even better. We build all graphics to the correct Facebook and Instagram post sizes, tailored to your goals.
Contact us today — and never get cropped again.
